Is "The Force" strong with this strategy?
February 7, 2011 Leave a comment
Volkswagen unleashed its marketing power during Super Bowl XLV on Sunday night, transporting viewers-in spirit-to a time long, long ago to their make-believe days. An anonymous child in costume romps through a house while wearing an oversized Darth Vader helmet in an attempt to quixotically use The Force, courtesy of George Lucas, to move household objects.
